Defining a clear objective is crucial for guiding the video creation process and ensuring the final product leaves a lasting impact.
The Secret to Creating Impactful Videos: Defining Your Objective
Ever wondered why some videos leave a lasting impact while others fade into oblivion? The secret lies in one crucial step: defining your video's objective. This objective acts as the compass that guides your entire video creation process, from script to screen. Without a clear objective, you won’t know what success looks like!
Why Defining Your Objective Matters
Discovering your objective begins with a simple question: What's my goal with this video? This isn't just a box-ticking exercise; it’s about knowing your destination before you start the journey. Your objective will steer the rest of the planning process, influencing your script, visuals, video length, and more. By articulating a clear objective, you ensure that every element of your video contributes to its success.
Three Key Questions to Uncover Your Objective
If you're feeling stuck, start by answering these three key questions:
- Why are you making this video?
- What change do you want to see in your audience after they watch it?
- What is your dream outcome with this video?
A Practical Example
Let's say your task is to create a video about a new safety procedure. Your answers might look something like this:
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Why are you making this video? I am making this video to teach colleagues about a new safety procedure recently implemented by our company.
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What change do you want to see in your audience after they watch it? Our audience should understand the importance of this new safety procedure, comprehend the necessary steps to complete it, and follow those steps when on-site.
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What is your dream outcome with this video? The best outcome is no injuries on-site thanks to employees understanding and following the new procedure.
The Power of a Clear Objective
Understanding your objective allows you to clearly articulate what success looks like, which is often vital when getting approval from stakeholders. If you are creating a video on behalf of someone else, use the questions above to understand their objective. This will help you create the video they’re after and ensure it meets their expectations.
Ready to Create Something Memorable?
So, what's the goal for your video? Answer that question, and you're well on your way to creating something memorable. Defining your objective is the first step to ensuring your video leaves a lasting impact and achieves its intended purpose. Start with a clear objective, and let it guide you to success.
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