Crafting a clear and memorable key message is essential for ensuring your video resonates with and is remembered by your audience.
Crafting a Key Message for Memorable Videos
Want to ensure your audiences finish watching your video and actually remember what it’s all about? You’re in the right place! In this guide, we will define what a key message is and how to craft one that resonates with your audience, ensuring that the most important part of your video is what they remember.
What is a Key Message?
A key message is the heart of your video. It’s that golden nugget of insight, the main idea you want your viewers to remember. It’s not just about what you say; it’s about what sticks with them long after the video ends.
Creating a Resonant Key Message
So, how do you create a key message that hits home? Start by answering the question: 'What does my audience need to know?' If you’re feeling lost, revisit your objective.
For instance, if your objective is to educate your audience on a new product, your key message should be one memorable thing about the product that resonates with them. It could highlight how simple the product is to use, how it makes their life easier, or how it saves them time or money.
Keeping It Simple
Be careful not to overload your audience with multiple key messages, as this can result in them forgetting everything. If you have several key points to convey, consider creating multiple videos, each focusing on a single key message. This approach ensures that even if viewers forget the details, they retain the core message.
Your Key Message as Your Guiding Star
When creating your video, remember that your key message is your guiding star. Every element of your video, from the script to the visuals, should revolve around it. Make it a consistent theme throughout your video.
Your key message can be explicitly stated, like "Shootsta makes video simple," or more subtle, such as through a testimonial where a client mentions how the simplicity of your platform has led to their success. Both approaches can effectively convey your key message.
Ready to Make an Impact?
So, are you ready to craft a message that resonates and is remembered by your audience? Focus on a single, clear key message, and let it guide the creation of your video. This way, you can ensure that your next video is not just seen, but remembered.
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