Best Video Types You Can Create
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      Planning Engaging Podcasts

      Podcasts excel at delivering in-depth discussions and can be repurposed into numerous short videos

      Podcasts have quickly become one of the most popular forms of content being consumed. Initially starting as audio-only, full-length video podcasts are now the norm. While podcasts come in many shapes and forms, they typically shine in two key areas.

       


      The Strengths of Podcasts

      1. In-Depth Conversations: Podcasts are ideal for conversations worth having, stories worth sharing, or information with many facets to discuss. They often fall into the categories of entertainment or education, providing value through detailed and engaging content.

      2. Content Repurposing: One of the biggest advantages of podcasts is the ability to turn one full episode into many smaller bite-sized pieces of content. For the work of producing one full video podcast episode, you can create 5, 10, 20 or more short videos. This makes podcasting an excellent starting point for your content calendar.

      Implementing Podcasts in Your Content Strategy

      • Consistent Schedule: Begin with a consistent weekly or fortnightly podcast and schedule regular snippets of the podcast to be posted throughout the week. Ensure each snippet is a valuable piece of content that your audience will enjoy.

      • Structured Segments: When structuring your podcast, use clear segments, questions, or topics to drive the conversation forward. While conversational podcasts may seem spontaneous, they require time and preparation to ensure the discussion covers all desired topics naturally.

      Why Choose Podcasts?

      From in-depth discussions to a treasure trove of bite-sized content, podcasts offer a versatile and engaging way to reach your audience. They allow for detailed exploration of topics and provide numerous opportunities for repurposing content across different platforms.

      Get Started with Podcasting

      So, grab the mic and let your stories, insights, and conversations reach a wider audience today. Whether for entertainment or education, podcasts can be a powerful addition to your content strategy.