Interviews are ideal for engaging your audience through relatable stories and experiences, adding depth and emotional connection to your content
If piece-to-cameras are perfect for direct messages, then interviews excel at engaging your audience through story. At their core, interviews are a Q&A session designed to add thoughts, opinions, and experiences to the topics they discuss. They bring a dynamic and human element to your content, adding emotional depth and transforming facts and figures into relatable human experiences.
Why Use Interviews?
Interviews are commonly used for:
- Testimonials
- Case Studies
- Podcasts
- Vox Pops
- Getting to Know People in Your Company
- Brand Stories
The ideas are endless. However, if your video doesn’t have a story or doesn’t rely on understanding a person’s opinion, expertise, or experiences, then an interview might not be the right choice for you.
Focus on Engaging Stories
Your interview should be centered on stories, experiences, and expertise that will resonate most with your audience. This is the backbone of an engaging interview. The most important part of an interview is to have an engaging story and interviewee. If you don’t have a great story or an interesting interviewee, consider another video type. A boring story or an uninterested interviewee can often lead to a dull interview.
Choosing the Right Video Type
When deciding what kind of video to create, remember that if you have a message that includes a story that can be told, consider using an interview to help tell that story.