Choose the video type that best aligns with your objective and resonates with your audience, ensuring maximum value
There are so many different kinds of videos you can choose from: hype reels to show off your events, piece-to-cameras for CEO updates, interviews to tell impactful stories, animations to explain abstract concepts, and much more. But at some point, you must decide which video type will be best for you. Should you film an interview or create an animation? A video podcast or a hype reel?
Consider Your Objectives and Audience
To determine the best type of video to create, consider all of the planning you’ve done thus far and ask yourself:
- What type of video works best for my objective?
- What will resonate best with my audience?
- What works best on the platform I’m posting it on?
Matching Video Types to Objectives
As you think through your planning, the kind of video you want to make will begin to take shape. Here are some examples:
- Interviews: Perfect for sharing customer stories in the form of testimonials or case studies.
- Animations: Ideal for explaining abstract concepts, like where your coffee cups go once recycled.
- Piece-to-Camera: Great for LinkedIn or internal comms, showcasing yourself and delivering valuable messages or updates to your audience.
Value Over Trends
Remember, whatever type of video you choose to create, it should always be the most valuable it can be for your audience. Don’t sacrifice achieving your objective just because a certain video type is trending.
In the following articles, we will run through some of the most common video types and when you might want to create them to help achieve your objective. So buckle up and get ready to choose the type of video you’re going to create!